The Business of Beauty in India
Independent reporting and intelligence on the companies, channels, people and commercial shifts shaping India’s beauty industry.
After IHBC Jaipur: how professional beauty brands can measure a salon conference
KT reports 5,000-plus salon owners at IHBC Jaipur. AdvertisR sets out a practical way to measure training, paid adoption and repeat orders after an event.
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After IHBC Jaipur: how professional beauty brands can measure a salon conference
KT reports 5,000-plus salon owners at IHBC Jaipur. AdvertisR sets out a practical way…
NARS Eye Moment in India: how to assess a premium makeup launch beyond launch-day attention
NARS Eye Moment provides a case for assessing premium beauty launches through product choice,…
Velvetree’s Media Care mandate puts salon and consumer marketing on the same brief
Velvetree appoints Media Care. AdvertisR examines how professional beauty brands can connect salon education,…
Celebrity Beauty Brands in India Are Hitting the Product-Market-Fit Reality Check
Celebrity reach can create a launch. It cannot substitute for product efficacy, pricing discipline,…
Meesho’s Festive Sale Shows Beauty Demand Scaling Beyond Metro Ecommerce
Meesho’s festive sale data suggests beauty demand is becoming more distributed, more discovery-led and…
Festive Salon Demand Is Turning Beauty Services Into a Pricing-Power Test
Festive demand is giving salons unusual pricing power. The bigger question is whether chains…
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India Beauty Entry Tracker 2026
Tracking how international beauty brands enter and expand across India through retail, licensing, distribution and acquisitions.
Why Raw-Material Strength Does Not Automatically Build a Finished Beauty Brand
AdvertisR examines the capabilities between a strong supply base and a dependable beauty…
Beauty Inventory Planning in India: How to Prevent Stockouts Without Trapping Cash
A practical beauty inventory framework for reorder points, safety stock, expiry exposure and…
The Beauty Expansion Reality Check: Why Fivefold Factory Capacity Is Not Fivefold Sales
AdvertisR separates capacity, actual output, retail availability and consumer sell-through in a transparent…
How International Beauty Brands Enter India: Routes to Market, Trade-Offs and Economics
A practical framework for comparing retailer partnerships, distribution, licensing and direct operations through…
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